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  • Your Complete Marketing Team

    Strategy, content, campaigns, and reporting—all handled. Premium expertise without the overhead of building an in-house team.

  • Trusted Collaborator Network

    Access to vetted design, PR, and creative production specialists who understand lifestyle brands. Quality partnerships, on demand.

Digital Marketing Services for Lifestyle Brands

Your business is exceptional. Your aesthetic is refined. Your clients value what you offer. Yet marketing feels like a constant drain—piecing together freelancers, managing multiple relationships, never achieving the consistency your brand deserves.

Perhaps you've considered hiring a full-time marketing manager, but the reality of recruitment, training, and £50,000+ overhead feels overwhelming. Or maybe you've worked with agencies before, only to find their approach too generic or their understanding of your sector too shallow.

Our bespoke digital marketing services offer something different: dedicated marketing partnership that combines strategic thinking with hands-on delivery. Think of it as your complete marketing team—without the complexity of building one yourself.

Why In-House Marketing Isn't Always Realistic

A competent marketing manager now commands £40,000–£65,000 annually, before considering recruitment costs, employer contributions, equipment, and software subscriptions. That investment secures you one person with a finite skill set.

The Reality Check

  • Need graphic design? You'll still hire a freelancer
  • Require PR support? That's another specialist
  • Want campaign photography? Add that to the growing list
  • Your marketing manager takes holiday, falls ill, or hands in notice

The business to business marketing agency model exists precisely because most companies at this stage need senior-level strategic thinking, mid-level campaign execution, and access to specialist skills—simultaneously. One hire rarely delivers all three.

Then there's sector expertise. Lifestyle brands require specific understanding that generic marketing experience doesn't provide. A wellness studio needs someone who grasps the nuances of positioning holistic treatments without veering into pseudoscience. A boutique hotel requires marketing that captures experiential value rather than just features and amenities.

How Bespoke Marketing Packages Work

Think of our packages less as outsourcing and more as extending your team with specialists who understand your business almost as intimately as you do. We become the marketing function you'd build internally if time, budget, and recruitment realities weren't constraints.

The Partnership Model

Every package begins with strategic foundations—understanding your positioning, audience, commercial goals, and specific sector challenges. From there, we build tailored scope covering the marketing activities that actually drive results for your business.

The term "bespoke" isn't marketing speak. We don't sell productised packages where every client receives identical deliverables. A boutique hotel launching a spa experience has entirely different requirements from an organic wine merchant expanding into restaurant trade. Your package reflects your specific goals, stage, and competitive landscape.

This requires genuine marketing consulting rather than simple service delivery. We need to understand your business model, pricing strategy, client acquisition costs, and capacity constraints. We ask uncomfortable questions about what's working and what's consuming resources without delivering returns. Then we build a programme around what matters, not what looks impressive in a proposal.

What's Included in Your Package

Whilst every package is genuinely tailored, most clients engage us for a combination of strategic oversight, content creation, campaign management, and specialist coordination.

Strategy & Planning Sessions

Quarterly strategic reviews to assess performance, evaluate market conditions, and plan the next phase of activity. These aren't vague "catch-up calls"—they're structured sessions where we analyse what's driving results and make decisive calls about resource allocation.

Between quarterly reviews, monthly check-ins maintain strategic momentum. These shorter sessions keep us aligned on campaign performance, content priorities, and tactical adjustments.

What Strategic Sessions Cover

  • Performance analysis against established KPIs
  • Market opportunity identification
  • Competitive positioning assessment
  • Resource allocation decisions
  • Major campaign planning

Social Media Management

Platform strategy, content creation, scheduling, community management, and performance analysis—ensuring your social channels reinforce your brand positioning rather than dilute it.

Beyond Pretty Pictures

  • Building authority in your sector
  • Nurturing relationships with potential clients
  • Supporting sales conversations with proof of expertise
  • Creating shareable moments that extend reach
  • Prompt response to comments and messages
  • Community engagement and conversation monitoring

Social presence requires consistency, and consistency requires dedicated attention—precisely what you're buying when you delegate this to specialists who understand your sector.

Seasonal Campaigns & Product Launches

Integrated campaigns across multiple channels—email, social media, website content, paid promotion if appropriate—ensuring every element reinforces the central message and drives towards clear conversion goals.

Seasonal campaigns are particularly valuable for lifestyle businesses with natural peaks and troughs. A wellness retreat might need a January campaign capitalising on New Year intentions, whilst an organic food producer requires coordinated activity around summer entertaining.

Launch Execution That Works

Product or service launches demand rigorous coordination:

  • Pre-launch anticipation building
  • Launch day execution across all channels
  • Post-launch momentum maintenance
  • Timeline management and internal coordination
  • External collaborator briefing
  • Nothing falls through the cracks between strategy and delivery

Access to Trusted Collaborators

Comprehensive marketing often requires specialists we don't employ directly: graphic designers for campaign assets, PR consultants for media relationships, photographers for seasonal content, or creative production specialists for video projects.

Rather than leaving you to source, vet, and manage these relationships yourself, we provide access to our established network of collaborators who understand lifestyle brands and deliver to the standards our clients expect.

What This Means Practically

You gain senior-level expertise without managing multiple vendor relationships. When campaigns require contributions from multiple specialists—design, copywriting, photography, perhaps video work—we manage the schedule, ensure deliverables arrive when needed, and maintain quality standards throughout. You approve creative direction and final outputs, but the project management complexity sits with us.

Monthly Reporting & Strategic Check-Ins

You deserve to know precisely what your investment is achieving. We provide monthly reporting that goes beyond vanity metrics to show actual commercial impact:

  • Enquiry volume and conversion rates
  • Content performance analysis
  • Campaign ROI measurement
  • Progress against strategic goals

These reports inform our monthly check-in calls, where we discuss what the data is telling us, what adjustments might improve performance, and what priorities should guide the month ahead. Marketing can't improve without measurement, and measurement proves worthless without the strategic thinking to interpret what numbers actually mean.

Packages vs Projects: Understanding the Difference

We offer both project-based services and ongoing partnership through bespoke packages. Understanding which approach suits your situation requires honest assessment.

When Projects Work Best

Brand audits, one-off strategy development, or specific problem-solving. Projects deliver concentrated expertise, clear deliverables, and defined timelines. You get the strategy or audit, then implementation falls to you or your existing team.

When Packages Make Sense

You're ready to fully delegate marketing execution whilst maintaining strategic oversight. You're not buying advice to implement yourself; you're buying the implementation itself, guided by ongoing strategic partnership.

The Compound Value

In the first three months, we're learning your business and establishing foundations. By month six, we're operating almost like an internal team—anticipating needs, spotting opportunities, delivering without extensive briefing. By month twelve, the efficiency gains and commercial impact typically far exceed the monthly investment.

Honest Qualifier

Packages aren't right for every business:

  • If you're genuinely committed to building an internal marketing function and simply need temporary support during recruitment, a package probably doesn't make sense
  • If your marketing needs are genuinely sporadic—perhaps one major campaign twice yearly—project work might serve you better
  • If you're not yet ready to invest £30,000+ annually in professional marketing, we should probably discuss our more contained service options first

Investment & Structure

Bespoke marketing packages begin at £2,500 per month, with most clients investing between £3,000 and £6,000 monthly depending on scope, sector complexity, and the extent of specialist collaboration required.

What Determines Investment Level?

Primarily, scope and complexity. A wellness studio requiring social media management, quarterly campaign development, and monthly strategic guidance will sit towards the lower end of the range. A boutique hotel group needing marketing across multiple properties, extensive content marketing services, regular PR coordination, and sophisticated multi-channel campaigns will naturally require larger investment.

Additional Factors

  • Sector complexity — some industries demand deeper research, more extensive competitor monitoring, or specialist knowledge requiring additional strategic time
  • Deliverable frequency — weekly content versus monthly campaigns
  • Collaborator coordination — campaigns requiring regular design, photography, or PR support
  • Geographic scope — single location versus multiple properties or markets

Contract Structure

We structure packages on rolling monthly agreements with a three-month minimum commitment. This protects both parties—you're not locked into lengthy contracts if the partnership doesn't work, and we're not investing heavily in learning your business only to have you disappear after four weeks.

Package scope can evolve as your business changes. Perhaps you begin with foundational social media management and quarterly strategic planning, then add campaign development as you launch new services. Our agreements accommodate this flexibility because we recognise that business realities shift.

Who Benefits Most from Bespoke Packages

Bespoke digital marketing services deliver extraordinary value for the right businesses whilst proving entirely wrong for others. We've learned to be quite direct about who we work best with.

You're Likely an Excellent Fit If You're:

  • An established founder-led business in wellness, hospitality, luxury retail, or artisanal food and beverage sectors
  • Generating between £250,000 and £5 million annually
  • Aesthetically refined with excellent service delivery, but marketing feels like the weakest commercial link
  • Ready to genuinely delegate rather than control every tactical decision
  • Evaluating return on investment, not just minimising monthly cost

The Founder Profile Matters

Our best client relationships develop with founders who:

  • Understand the value of strategic investment
  • Care deeply about brand integrity
  • Trust expertise without requiring approval over every social media caption
  • Can articulate goals clearly, provide necessary context, then trust us to deliver within that framework

Business Stage Is Crucial

You need to be genuinely ready to delegate. If you're still in that phase where you want to "stay close to marketing" or "learn how it all works by staying involved," you're probably not ready for a bespoke package yet.

Working Together: What to Expect

Discovery Phase (Weeks 1-3)

Intensive information gathering before any marketing delivery commences:

  • Review existing marketing materials
  • Analyse competitive landscape
  • Interview key team members if relevant
  • Develop deep understanding of business model, client journey, and commercial goals

Month One: Establishing Foundations

  • Set up necessary access to platforms and tools
  • Establish communication rhythm
  • Deliver initial strategic planning
  • Begin executing quick-win opportunities
  • Improved social media presence appears almost immediately

Month Two Onwards: Established Rhythm

  • Monthly strategic check-ins to review performance and plan ahead
  • Quarterly strategic sessions for longer-term planning
  • Between touchpoints, we execute independently—managing social channels, developing campaign content, coordinating with collaborators
  • You remain involved in strategic decisions and creative approval, but execution burden has shifted entirely to us

Communication That Suits You

Some clients prefer scheduled video calls. Others favour detailed email updates with occasional calls for complex topics. We maintain a shared project management system where you can see campaign timelines, upcoming deadlines, and work in progress. Marketing shouldn't add communication burden to your day—we adapt to your preferences rather than imposing ours.

Getting Started

If this model resonates, the natural next step is a detailed conversation about your specific needs, current marketing challenges, and commercial goals. We'll discuss what's working in your existing approach, what's falling short, and how a bespoke package might address your particular circumstances.

What Happens During Consultation

We'll be direct about whether we think we're the right partnership for you. Sometimes we recommend different approaches—perhaps you'd benefit more from starting with a brand audit to diagnose messaging issues before committing to ongoing delivery, or maybe strategic consultation would better serve your immediate needs.

Partnership only works when both parties feel confident in the relationship. We encourage scepticism, detailed questions, and honest discussion about concerns or reservations. The more transparent we can be upfront, the more successful the partnership becomes if you decide to proceed.

Discuss Bespoke Marketing