A Branding Agency With Founders in Mind
Belle combines six years of marketing expertise with strategic storytelling that converts. We partner with luxury hospitality, wellness, and retail brands who've mastered their aesthetic but struggle with inconsistent messaging.
Our brand development approach isn't about scaling chaotically—it's about elevating thoughtfully. We deliver clear, emotionally intelligent marketing strategy that transforms beautiful brands into profitable ones.
Whilst we specialise in boutique hotels, wellness retreats, artisan retailers and organic producers, we welcome any founder-led brand that values authenticity, craftsmanship, and meaningful customer connections over mass-market appeal.
Work With Us
Social Media Marketing
Strategic content that converts followers into customers whilst maintaining your brand's sophisticated voice.
Brand Design and Development
Complete brand development from tone of voice to visual identity, crafted for luxury lifestyle markets.
Marketing Strategy Development
Comprehensive marketing strategy that elevates your brand positioning without compromising on authenticity.
Bespoke Marketing Packages
Tailored 'marketing in a box' solutions designed specifically for discerning founder-led lifestyle brands.
Sectors Where Our Marketing Strategy Expertise Shines
Our branding agency focuses on four key verticals where luxury meets lifestyle. We understand the unique challenges of selling experience over product, crafting marketing strategy that resonates with discerning customers.
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Premium Hospitality
From boutique hotels to exclusive retreats, we develop brand development strategies that transform stunning properties into must-book destinations through compelling storytelling.
Luxury Wellness
Wellness studios, retreat centres and holistic practitioners need marketing strategy that communicates transformation whilst maintaining authentic, mindful brand positioning.
Artisanal Retail
Independent retailers creating beautiful products deserve brand development that justifies premium pricing through storytelling that celebrates craftsmanship and provenance.
Organic Food & Beverage
From English vineyards to artisan producers, we craft marketing strategy that communicates quality, sustainability and heritage to sophisticated consumers who value provenance.
Results-Driven Brand Development
We don't just create pretty content—our marketing strategy consistently delivers measurable ROI, with proven results like 1000% LinkedIn engagement increases.
Industry-Specific Knowledge
As specialists in hospitality, wellness and retail, our branding agency understands your sophisticated clientele and knows what converts premium customers.
Recognised Industry Leaders
Winner of Hospitality & Lifestyle Digital Studio of the Year 2025—our brand development expertise is validated by industry recognition and client success.
Words From Clients
- I’m delighted with the brand Squid built for us
They were easy to work with, listened to what I wanted, and delivered a site that looks great and works perfectly. Highly recommended!
- Would recommend to anyone
Belle at Squid Content is a pleasure to work with.
- Belle is endlessly creative and meticulous
She approaches every project with the same strategic focus and polish you’d expect from a much larger agency.
